It's a bummer the iOS platform does not give the ability to do this natively yet.
I wonder if it would somewhat solve the issue to have a shortcuts/buttons screen in mobilinc. A screen that would have small buttons/icons similar to the iOS dashboard that would be directly associated with an action. This would provide easy access to frequently used items. You could then organize in any order. Could provide some status for items by using button highlight color.
I do realize this would be similar to the favorites screen but it would differ in that the items would take up less space (multiple per row) and be user organized.
A mode like this could be especially useful for spouses or children. Mobilinc could then be put in guest mode and lock it down so only this screen could be used providing them with a simplified interface for interacting with the home.
I know this adds a couple more taps from doing this directly from the dashboard but it would be no more than if done from Launch Center Pro.
I created a mockup in launch center pro of what I would have done with the URL scheme.